Owning a restaurant is said to be the most stressful way to earn an honest dollar. A restaurant's success can hinge on anyone of a hundred elements that restaurant managers, staff, and the owner oversee.
Manager's must balance the cost of supplies, food, waste, turn of tables, and staff efficiency. Sadly, if anyone of these elements falls short it could be catastrophic for the success of the business.
The percentages of failure rate in the first year are all over the board, however, the most conservative number we found was about 55%. Most stats are showing an 75% to 80% failure rate in the first year. When we stop and think of the costs involved just to open the doors, it's clear that thousands of dreams a year in the U.S. are shattered, and that's heartbreaking statistic.
However, if anyone of us caught one of Gordon Ramsey's show's in the past it should be no surprise; right? Ramsey: Is more then a talented chef, he has built an empire out of trying to save failing restaurants. Now unlike TV it's not always the food that is the problem behind failing restaurants. In most cases it's reach, reaching and keeping customers. Letting know that your restaurant exists, and that you're a choice worth considering.
Sometimes by being immersed in the stress of the restaurant, can stymie the thought of areas that can be improved. Take-out, and food delivery is a totally undervalued asset in your arsenal. Remember Take-out is in addition to what tables you are turning over. Many restaurants tend to fail by not establishing a solid take-out menu or delivery program. Small restaurants limited on seating know the importance of take-out, and spend thousands per month pushing these services through print marketing, and through expensive ads on Radio and TV. Web market power's customizable smart mobile pages have effectively increased our clients sales by as much as 30%. That's 30% more revenue then we were receiving prior to our marketing solution. Web market power is a unique, and a extremely effective social media marketing program. Our programs show near immediate results from the day we launch.
Let's take a look at one of our real clients this is The Dog House in Newport Beach, CA. The owner Jacob has been in the restaurant business for decades. But, this is Jacob's first business in a tourist area and he needed to increase his take-out revenue. Being across the street from one of the most popular beaches in Southern California, there walk in traffic is busy 5-7 months of the year. But, then sharply dies off in the colder season. So since he has very little take-out it has killed the winter business.
I personally visited The Dog House, and tasted the food. As Hotdogs and burgers go, the food is absolutely top-notch. In the Summer it's the tourists that primarily keep the business going. So, after this evaluation we needed to keep the locals coming in during the winter time. And our approach with The Dog House was unique in that we used his busy Summer tourist traffic to help push his Winter local business. The next phase was tapping into the direct mobile marketing with our coded smart mobile pages. We first design a online smart mobile friendly menu. Linked by the square bar code known as a QR code. (learn more here) Our graphic designers incorporate your business look and feel into these refrigerator magnets. Local's and beach rental patrons are given these refrigerator magnets to take home. This magnet, and QR bar code offers a direct link to his online Take-out menu. Patrons scan the bar code on the magnet, and the Dog House take-out menu now appears on their smart phone. Once they decide what they want to order they can just tap the call button on there screen to place an order. It can also be set up for text or email. All this without physically dialing any numbers, it's automatic.
President - WebMarketPower.com
Jason M. Ring