Successful restaurant tips for increasing business profits
Affordable marketing solution's for restaurant success.
Web market power has achieved this through creative, and unique marketing. It's not about dropping your shorts on price or (that last resort) two for one coupons. 2 for 1 is the worst thing you can do for your establishment. It devalues your businesses worth in the eyes of the general public. Soon you will only attract customers that are on fixed incomes or unable to enjoy the full menu. However, if you are already doing the 2 for 1 deal to bring customers in, then re-evaluating your food quality standards is priority one. The food going out must be memorable along with the experience.
Sometimes by being immersed in the stress of the restaurant, can stymie the thought of areas that can be improved. Take-out, and food delivery is a totally undervalued asset in your arsenal. Remember Take-out is in addition to what tables you are turning over. Many restaurants tend to fail by not establishing a solid take-out menu or delivery program. Small restaurants limited on seating know the importance of take-out, and spend thousands per month pushing these services through print marketing, and through expensive ads on Radio and TV. Web market power's customizable smart mobile pages have effectively increased our clients sales by as much as 30%. That's 30% more revenue then we were receiving prior to our marketing solution. Web market power is a unique, and a extremely effective social media marketing program. Our programs show near immediate results from the day we launch.
How do the smart mobile pages work?
Rather then try, and fully explain it would be much easier to just show you.
Let's take a look at one of our real clients this is The Dog House in Newport Beach, CA. The owner Jacob has been in the restaurant business for decades. But, this is Jacob's first business in a tourist area and he needed to increase his take-out revenue. Being across the street from one of the most popular beaches in Southern California, there walk in traffic is busy 5-7 months of the year. But, then sharply dies off in the colder season. So since he has very little take-out it has killed the winter business.
I personally visited The Dog House, and tasted the food. As Hotdogs and burgers go, the food is absolutely top-notch. In the Summer it's the tourists that primarily keep the business going. So, after this evaluation we needed to keep the locals coming in during the winter time. And our approach with The Dog House was unique in that we used his busy Summer tourist traffic to help push his Winter local business. The next phase was tapping into the direct mobile marketing with our coded smart mobile pages. We first design a online smart mobile friendly menu. Linked by the square bar code known as a QR code. (learn more here) Our graphic designers incorporate your business look and feel into these refrigerator magnets. Local's and beach rental patrons are given these refrigerator magnets to take home. This magnet, and QR bar code offers a direct link to his online Take-out menu. Patrons scan the bar code on the magnet, and the Dog House take-out menu now appears on their smart phone. Once they decide what they want to order they can just tap the call button on there screen to place an order. It can also be set up for text or email. All this without physically dialing any numbers, it's automatic.
How do we get started with a marketing program?
It wasn't until the added infrastructure of 3g and 4g cellular speeds that made this option possible. Prior to that this form of direct marketing wasn't even really considered an option just a few years ago. That's why our coded smart mobile page technology tied with social media, and organic search engine optimization is such an unstoppable force. An extremely powerful tool in your marketing arsenal. You can incorporate it into what you are already doing, and tap into the new areas of social media. We thank you for taking the time to review our services and look forward to taking your business to the next step.
President - WebMarketPower.com
Jason M. Ring
Facebook Business page owners are furious
If you own a business, and you have seen your Facebook business or fan page overall reach decline, there is a reason. The decline is in part to facebook becoming a publicly traded company. Facebook has admitted that in recent weeks only about 16% of your fans are reached organically, extremely less virally.
What was once only two ways to reach people of interest there is now three.
Organically is in reference to people that liked your page.
Virally would be people that share your post to their followers or those who seen their friend like your post.
Facebook started offering a paid boost feature May 23, 2012. This is a feature that allows you to promote your business page posts to targeted followers, their friends, and the people interested in your message. Since this roll out FB has been declining business page's and their organic reach despite your efforts to increase your page likes, and message.
The more people that pay for reach the less your posts reach the consumer organically. Because there is only so much room in the "Facebook News Feed". As a result what was once free is quickly becoming a paid reach.
What can you do to improve your organic and viral reach?
Note: While we are a company that assists businesses with all aspects of web marketing. We are not pointing you to buy anything. We do however, ask you share this if you found this informative.
The guy in this video below fully understands what I'm saying here!
Google's algorithm changes leave a lot of SEO misinformation on the web
How did Google's panda, and penguin sweep change the search engine ranking algorithms? Google's goal was to eliminate SEO web tactics that were considered black hat. Tactic's that fell outside of Google's perimeters for legal SEO. How can you tell if Google's panda and penguin changes effected your site? Well, It was assured by Matt Cutt's (head of Google's web-spam team) that those staying within the guidelines of proper SEO would not be effected. In the end that wasn't totally accurate.
Web ranking factors drastically change position post Penguin and Panda
Google's SEO updates drastically changed the webs search engine ranking landscape
How did ranking factors drop after the search algorithm changes? How did Google's Penguin and Panda effect everyone, and can we recover?
These are some difficult questions to examine, but the full impact is far reaching and the results are still being unfolded. There is over 200 search engine ranking factors that we know of that this Google machine looks at prior to ranking a website. Some of these ranking factors work in concert, so the combinations are dimensional. What we do know is many clever programmers designed software to beat the Google system at their own game. Back link spam bots, auto RSS blog feeders, and article spinners just to name a few. These tactics were outside of Google's rules of proper SEO.
The Panda and Penguin sweeps were designed to re-read the entire web, and check mark the sites that were in violation, produced thin, and duplicate content. While simultaneously increasing the rank of quality websites. Each full sweep took nearly a month and In fact there were 27 Panda sweeps before everything was completed.. Once the check marks were in place Penguin came in and cleaned house devaluing improper link spammers, and penalizing websites that were in violation.
Were websites affected that didn't violate search engine rules?
The SEO game has changed post penguin, and panda. Google's attempt to crack the whip against black hat SEO tactics. Unfortunately, it has hurt the ranking of many deserving companies. Google while a search engine is also a money machine. It's my belief that the penguin and panda had a duel purpose.
1st - Penalize and devalue link spam, and the high ranking sites with poor content. The problem: And I can only compare this in short to the recent housing bubble. These link spammers propped up the web with an artificial ranking. So after the penguin, and panda sweeps knocked the legs out from the chair. Most of the web felt the impact on some level a few of our clients site rank dropped for over a month.
2nd - It changed the rules of SEO making it even more difficult to reach the first page of Google without, pay per click advertising. Google makes over 12 million dollars every 24 hours just on the top 4 keywords. Insurance, Loans, mortgages, Attorneys, and one other I'm blanking on. Last, I looked the top was around $56.00 per click. PPC is Google's bread and butter, and no doubt good SEO was taking away from their potential of more PPC revenue.
President - WebMarketPower.com
Jason M. Ring
My name is Jason, I am a web developer, online marketing expert, Social media enthusiast and the creative engineer behind the scenes here at WMP.
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We keep tabs on the ever changing landscape of the webs SEO, SEM as well as the social media phenomenon. Our companies first priority is to help our clients reach increased success through creative marketing, SEO, and social media consultation.